Tactical Strategies for your Website
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The Benefits of Doing a Web Site Audit
Web site audits are an excellent way to diagnose problems on a site before they do severe damage. They can however be used as a online marketing tool to treat an already damaged web site. Performing a professional web site audit should be done by competent SEOs who pay careful attention to detail. Often times […]
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Are free web site hosting platforms worth it?
The old saying that nothing in the world is free, is so true. From the time people started getting online they’ve been bombarded by free advertising, scams, unreputable business ventures that try to lure them in with a bait and switch at the promise of something attractive. The offer of free websites is one such […]
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How to make a blog website
Several years ago, the creation of a blog (web log), was a rather novel concept that quickly became extremely popular. Implementing a blog before the days of easy to use content management systems (CMS) made blogging a technical challenge for most people who weren’t web developers. Fast forward a few years and now blogging is […]
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3 things that increase the conversion rate of a website
Over the years I have noticed a misconception among many of my clients, that they think volume is the key to making more money. They’ll say something like, I need a bigger email list or I need to rank higher in the search engines and that will drive sales. In part, yes, some of that […]
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Help I think I Have a Google Search Engine Penalty
If you have been doing some search engine optimization for your site and watching its rankings for a particular keyword, or set of keywords for some time, you may be alarmed someday to discover that you have lost rankings. Naturally your first fear is that a Google penalty is at work. Before you freak out, […]
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Why perform SEO Intelligence?
Performing online SEO intelligence can offer tremendous returns on investment. When you analyze what your competitors are doing, you are in a much better position than if you just guessed what you needed to do to rank well. Obviously we have to start with some goal or objective. For most businesses, the end result is […]
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SEO Intelligence – 4 Things to Consider for a Competitive Advantage
Search Engine Optimization can be very daunting for someone new to online marketing. No doubt you have heard the term SEO mentioned online, and how important it is for your business. The problem is that many SEO experts charge huge fees with the intention that you, the unsuspecting business owner, will believe what they say […]
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How To Perform SEO Intelligence on Your Competition
Performing online SEO intelligence can offer tremendous returns on investment. When you analyze what your competitors are doing, you are in a much better position than if you just guessed what you needed to do to rank well. Obviously we have to start with some goal or objective. For most businesses, the end result is […]
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Creating natural links to your site
Creating natural links to your site can be time consuming, however, it doesn’t have to be all that complicated. The key to building authentic links is to create compelling content. This comes with significant benefits, that if leveraged properly, can dramatically improve your rankings and visibility online. This is often where people get discouraged and […]
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Ways to keep Google Happy
It is human nature to transgress and man is bent toward defiance. It is this defiance that gave rise to the perpetual cat and mouse game between Google and SEOs, black and white hat SEO professionals alike. So how does one avoid the panic and worry of yet another Google algorithm update? Well, I’ve put […]
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